Brand Experience Lab: Branding (Part 1)

Brand Experience Lab: Branding (Part 1)
“The Association Brand Dilemma”

Associations operate in two simultaneous yet different brand hemispheres. One hemisphere represents the work the association does on behalf of its members and the benefit of its industry; the other hemisphere represents the annual meeting.

On Thursday, February 21st our Brand Experience Lab will allow you to collaborate with your peers in a round-table session and explore the value of developing a unique yet cohesive event brand that stems from your association’s mission.



  • 4:00 PM – Welcome
  • 4:30 PM – Opening Remarks and Moderated Panel with Round-table Discussion
  • 6:00 PM – Food, Drinks, Networking, and More!

Space is limited, please RSVP today!

When + Where

Thursday, February 21

675 N Washington Street, Suite 200
Alexandria, VA 22314