BRAND EXPERIENCE LAB: GLOBAL

“Go Global, Limit Risks and Increase Opportunities”

Expanding an event to the global market is one of the greatest opportunities to take your brand, vision, and mission to a different level. That said, big opportunities can come with risks, which you want to limit from the very beginning. But risk often leads to failure, failure leads to learning, and learning leads to smarter, more strategic solutions. When considering the international market, it’s critical to develop a strategy that will engage each audience and deliver value for your organization.

In this session, we’ll hear from organizations that have successfully entered the global event stage and how they faced challenges by taking risks. We’ll also share strategies to prepare your event and team for the global marketplace.

 

PROGRAM

  • 4:00 PM – Welcome
  • 4:30 PM – Opening Remarks and Moderated Panel Discussion
  • 6:00 PM – Food, Drinks, Networking, and More!

Space is limited, please RSVP today!

When + Where

Thursday, November 1

FREEMAN - ALEXANDRIA
675 N Washington Street, Suite 200
Alexandria, VA 22314