Brand Experience Lab: Experiential Sponsorship Activations

Brand Experience Lab: Experiential Sponsorship Activations

“Transform Sponsorships to Enhance the Attendee Experience and Offset Costs”

Join us on Thursday, June 27, for a Freeman Brand Experience lab in partnership with Events DC and Destination DC, this event will stimulate your thinking around sponsorships within the live event medium. You’ll discover how to build a strategic sponsor community that will enhance the attendee experience and offset costs. Our panel of experience designers and planners will share ideas and insights that can transform the traditional event model into an exciting and activity-based experience.

The Brand Experience Lab will be held at DC’s newest venue: The Entertainment and Sports Arena. Just a three-minute walk from the Congress Heights Metro, the Entertainment and Sports Arena serves as the home for the WNBA’s Washington Mystics and the Washington Wizards G-League affiliate, the Capital City Go-Go. It’s also the official practice facility for the NBA Washington Wizards. In addition to hoops, the 118,000-square-foot, 4,200-seat facility hosts esports competitions, concerts, and other special events.


  • Welcome
  • Opening Remarks & Moderated Panel Discussion
  • Food, Drinks, Networking, and More!

Space is limited, please RSVP today!

Where + When

June 27, 2019 @ 2:30 pm - 6:30 pm
The Entertainment & Sports Arena
1100 Oak Drive SE
Washington, D.C. 20032